Web Marketing

What is Internet Marketing?

Web Marketing is application of Internet and related innovations to achieve the organization's marketing goals.

Internet Marketing has to do with the Internet as a distribution channel. The Internet can be used as a PLACE to promote a services or product, supply info to potential customers and to reach different geographical areas and niche markets.

CUSTOMER centered marketing is the key for success of any organization. Focusing on customer wants and needs will help an organisation to satisfy really to thrill its customers better and efficiently. Since getting a brand-new customer is expensive than keeping the existing consumer, Building close relationships Internet Marketing and retaining existing clients is really important.
Online marketing is best utilized in CONJUNCTION with other marketing media. Coordination between online and offline marketing activities is really important.

Web Marketing Tools

Online Search Engine Marketing

Search Engine marketing is necessary since 85% of Internet web surfers utilize search engines to find brand-new sites. Research reports reveal that most of online purchases stem from search engines. Top 5 Search Engines Google, Yahoo, Msn, AOL and Ask Jeeves account for 80% of online search engine traffic.

E-mail Marketing

E-mail is the most popular online activity. According to the research findings 96% online users utilize E-mail. Email marketing can be utilized to drive sales, provide customer support and to develop close relationships with the clients. Email marketing is an expense reliable Internet Marketing tool and the outcomes can be quickly measured. We can expect a higher response rate around 10-- 15% from an in-house E-mail list. If we are to rent an E-mail list from an outdoors source the action rates will be around 1 %.

Affiliate Marketing

Affiliate marketing is one site (An Affiliate) is promoting another site (Merchant) in exchange for a commission. Affiliate marketing is run the risk of complimentary and expense reliable marketing due to the fact that you pay just for efficiency.

Banner Advertising

Banner marketing was quite popular and click through rates were around 25% when its present for the very first time in 1994. At present we can't anticipate a conversion rate above 2 % from a banner ad campaign (Click through rates 0.5% untargeted banners and for targeted banners in between 1-2%). Although the conversion rates are not acceptable banner advertising still considers as an effective branding tool.

Viral Marketing

This is the "e" term for word of mouth. This medium might be utilized to get the word out about your service amongst the target market. Viral marketing messages receive 5-- 15% click through rate. 57% say word of mouth or viral marketing is their main source of information about brand-new sites. Hotmail is among the very first examples of Viral Marketing.

Promotion

Promotion is about creating awareness, building trust and credibility. Online news release circulation plays the primary role in this.

Search Engine marketing is important due to the fact that 85% of Internet web surfers utilize search engines to find new websites. Email marketing can be used to drive sales, provide consumer service and to develop close relationships with the customers. E-mail marketing is an expense efficient Internet Marketing tool and the results can be easily measured. Viral marketing messages get 5-- 15% click through rate. 57% state word of mouth or viral marketing is their main source of information about new sites.